King Pup Grooming

Logo Redesign

Course: Advanced Campaigns Fall '22

Instructor: Douglas May

King Pup Grooming is a family ran grooming company for dogs. The environment and employees make the customer feel secure and comfortable, treating them like royalty. The redesign aims to capture security and benevolence while elevating it into a more classy business. A classy geometric logo uses negative space to combine a dog comb and a dog's face. Light colors resemble affection and care for customers.